Similasan
3D Product Launch on TV
3D Product Launch on TV
With Studio Nord Est, FESO created a 3D product launch video for pharmaceutical marketing that met industry standards for material accuracy, visual clarity, and consistent quality across TV and social media.
Pharmaceutical industry standards
The concept required seamless integration of liquid dynamics, organic animation (flower petal closure), and product transformation within a single continuous sequence.
Technical requirements included: realistic liquid behavior (surface tension, refraction), organic motion that felt natural rather than mechanical, material transitions from liquid to solid product form, and particle effects supporting the transformation.
All elements needed photorealistic quality across formats while maintaining pharmaceutical brand standards for clarity and credibility.
Technical requirements included: realistic liquid behavior (surface tension, refraction), organic motion that felt natural rather than mechanical, material transitions from liquid to solid product form, and particle effects supporting the transformation.
All elements needed photorealistic quality across formats while maintaining pharmaceutical brand standards for clarity and credibility.
Photorealistic material representation
Pharmaceutical visualization requires photorealistic material representation. FESO developed a 3D pipeline using Cinema 4D, Octane renderer, and After Effects for material fidelity and multi-platform rendering consistency.
Product models addressed surface detail and optical properties. Shader work in Octane focused on accurate translucency and reflection while maintaining render efficiency.
Liquid simulation and particle effects were integrated with live-action compositing in After Effects. Lighting was calibrated for clarity without artificial enhancement.
Product models addressed surface detail and optical properties. Shader work in Octane focused on accurate translucency and reflection while maintaining render efficiency.
Liquid simulation and particle effects were integrated with live-action compositing in After Effects. Lighting was calibrated for clarity without artificial enhancement.
The outcome
We delivered a broadcast-quality 3D motion video deployable across TV and digital platforms. Material accuracy and lighting consistency supported brand credibility at every touchpoint.
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We'd love to hear about what you're building.
