One23West
3D Motion for Website

FESO delivered 3D animated brand assets for One23West's website. The assets were optimized for web performance, ensuring browser compatibility and integration.
3D animation optimized for browser
One23West, a branding agency, required 3D animated assets for their website that balanced visual impact with web performance constraints.

The technical challenge: deliver high-quality 3D animation with an holographic effect optimized for browser, responsive across devices, and integrated with scroll-based interaction without compromising load times or user experience.
Holographic visual quality and lightweight rendering
FESO developed 3D brand assets using Cinema 4D and Octane, with renders optimized specifically for web delivery.

We transformed One23West's existing 2D branding elements into 3D assets. Technical work included shader development for holographic lighting effects and material application reflecting a glass texture. The right reflection, refraction, and iridescent properties of the holographic aesthetic were achieved while maintaining render efficiency for web delivery.

FESO delivered four 3D assets and a landing-loop video.
All components were ready for direct integration and aligned with site navigation, with motion cues that support visual hierarchy and user flow.
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