Prana Promo Videos
FESO designed and animated videos for multiple product campaigns, adapting teasers, reveals, and promos across flavors with modular animation, clean pacing, and high-engagement visuals.
Scaling awareness with motion
Prana was expanding its product line and needed an animated campaign that could boost awareness, highlight new flavors and improve product recall across digital channels. Multiple launches required a unified visual approach that adapted to fast-paced marketing cycles.
Motion as a visual system
Each product line was translated into a modular animated system focused on color, ingredients, and texture. The motion direction emphasized clarity, taste cues, and product identity without relying on footage. Compositing techniques and clean transitions helped create impact within seconds, critical for performance on social platforms.
Flexible execution for multi-launch workflows
Assets were designed for teasers, reveals, and promo loops, enabling efficient reuse across campaigns. Technical execution combined 2D animation, compositing, and creative direction in After Effects, with packaging and ingredient extraction handled via Photoshop. The system allowed rapid iteration and adaptation without compromising brand consistency.
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