Motion is our native language
FESO is a founder-led motion studio based in Montreal, operating worldwide. I'm Felipe Soares, a motion designer with nearly a decade of practice across campaigns, brand experiences, and product visualization.

I started FESO in 2020. Since then, FESO has delivered motion for global campaigns, product launches, brand experiences like FIFA, and dozens of B2B clients. That work gave me a front-row seat to see where motion succeeds and where it fails.

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What we solve
Teams either lack the bandwidth to produce motion in-house, or they use templated solutions that can't capture the depth of what they've built.

The result: products get misrepresented. Videos look polished but don't clarify anything. Audiences watch, nod, and still don't understand what the product does.

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How we do it
Motion design requires rigor because motion is part of a business strategy. It's not just simply making things move. You have to understand the product, the audience, and what's confusing people. You have to make deliberate choices about hierarchy, pacing, and flow.

At FESO, that's the foundation. From there, we design motion with procedural logic and decisions that ensure every frame serves understanding while looking polished.

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We handle the logic thinking and you stay focused on your product.
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