Encanette
Beverage Launch Animation
Beverage Launch Animation
FESO partnered with Studio Nord Est to make Encanette’s new beverage across social, web, and broadcast.
Animation turned the product launch into an experience.
Encanette's new beverage
FESO was engaged to design the animation for the televised launch of Encanette's new beverage. The project required seamless integration of 2D motion graphics and 3D product rendering under tight broadcast timelines, where visual consistency and production speed were equally critical.
Repetition and 3D integration
One of the key challenges was ensuring that repeated animations maintained consistency across sequences while integrating 3D elements. Each motion component needed to function predictably within the workflow, so animations could be reused without breaking visual or conceptual logic.
Adjustments without compromising consistency
Changes to messaging, product positioning, or visual hierarchy typically trigger cascading revisions across animation and rendering stages. So, the challenge was building an animation flexible enough to accommodate late-stage adjustments without compromising visual consistency or blowing the schedule.
Production efficiency and system flexibility
FESO implemented a coordinated multi-software pipeline combining After Effects expressions, Cinema 4D procedural modeling, and Octane GPU rendering.
This approach maintained consistency across 2D motion and 3D elements, ensuring visual and conceptual coherence throughout the project.
The expression-based architecture enabled real-time parameter adjustments, allowing us to easily modify aspects such as timing, scale, or motion without reanimating or re-rendering, significantly increasing production efficiency and system flexibility.
This approach maintained consistency across 2D motion and 3D elements, ensuring visual and conceptual coherence throughout the project.
The expression-based architecture enabled real-time parameter adjustments, allowing us to easily modify aspects such as timing, scale, or motion without reanimating or re-rendering, significantly increasing production efficiency and system flexibility.
Let's see how we can work together.
We'd love to hear about what you're building.
We'd love to hear about what you're building.
