Pomerleau
ESG Campaign Motion
ESG Campaign Motion
Through Studio Nord Est, FESO provided ESG brand campaign animation for Pomerleau.
We used material references and composited live-action integration appropriate for institutional audiences.
Enterprise-scale organization as a stakeholder
Pomerleau is one of Canada's largest construction and development firms, with over 60 years of operation across infrastructure, healthcare, and institutional projects. FESO contributed to this project through Nordest, working within the stakeholder coordination and brand governance typical of enterprise-scale organizations.
Compositing as a narrative connector
The motion centered on a continuous white line, textured to reference cement and concrete, that functioned as both a graphic device and narrative connector. Compositing integrated motion elements directly into live-action footage, ensuring animation felt embedded rather than layered.
The outcome
FESO delivered a video that communicated brand values and institutional positioning. The project demonstrates FESO's ability to operate within established production workflows, meeting the brand standards and stakeholder expectations of large organizations where motion serves strategic communication.
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We'd love to hear about what you're building.
