CÉGEP St Laurent
Branding Animation
Branding Animation
FESO partnered with Studio Nord Est to create an animation for the CÉGEP St Laurent rebrand that commanded attention across their internal channels, presenting the new identity.
Recognizable motion to foster connection
CÉGEP St. Laurent needed a branding-focused motion design to bring its new identity to life through animation. The static logos and graphics required movement to convey this identity effectively. FESO animated the main icons, emblem, and visual elements. We focused on typographic motion, consistent pacing, and visual hierarchy to enhance recognition and forge a strong connection, ensuring that students, staff, and online viewers would instantly recognize the new identity.
Technical workflow
The static logos and graphics underwent a significant transformation. FESO animated the visual elements using 2D animation, fake stop-motion feel, and kinetic typography. Our goal was to guide the audience's gaze, highlight the key elements of the rebrand, and create an engaging video that keeps viewers captivated.
The final video was prepared for seamless integration across internal platforms. It was designed to be modular and flexible, allowing animations to be repurposed while maintaining a cohesive, on-brand appearance.
The final video was prepared for seamless integration across internal platforms. It was designed to be modular and flexible, allowing animations to be repurposed while maintaining a cohesive, on-brand appearance.
Let's see how we can work together.
We'd love to hear about what you're building.
We'd love to hear about what you're building.
